The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budget share and operational resources from traditional channels. Many strategic leaders understand it’s importance, but not Read more…
Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose Read more…
Big Data for Marketers – How your Decision Making Process is Changing by Eamonn O Raghallaigh ‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in Read more…