Digital analytics encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications.
Digital analytics enables brands and website owners to understand how their sites and apps are being found and used. Using digital analytics data, companies can optimise the customer experience on their websites, mobile sites, and mobile apps, and also optimise their marketing ROI, content offerings, and overall business performance.
The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budget share and operational resources from traditional channels. Many strategic leaders understand it’s importance, but not Read more…
Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose Read more…
Big Data for Marketers – How your Decision Making Process is Changing by Eamonn O Raghallaigh ‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in Read more…
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